At every step of the way, Miles Label Company, Inc. will meet your custom label printing needs. We utilize the latest design equipment technology to ensure our customers receive the highest quality, yet most cost effective products available. Our staff takes great pride in our custom label printing products including UL labels.
Reflect your overall image
Your business label reflects your overall image through the use of color and graphics. In fact, your business label will convey your company image while creating a brand identity. Ideally, customers viewing your business label should get a sense of your company’s mission and values. For example, if your company offers organic facial cream, then your image should appeal to health-conscious consumers. Designing a simple, no-nonsense logo with plain typeface and neutral colors creates the impression that the product is back to basics.
Decide on abstract symbols
There are two different forms of logos you can use on your labels—abstract symbols or logotypes. The abstract symbol is similar to the apple in Apple Inc. Logotypes, on the other hand, are a stylized rendition of your company’s name. You can choose one design, or create a combination of the both. However, it is more difficult to promote an abstract symbol, as these kinds of designs are harder for your customers to immediately associate with your business.
Consult with a professional
Even if you have a good eye for color and design, it’s a good idea to consult with a professional designer about your company logo and label design. A professional understands whether the logo design will transfer easily into your promotional material. A designer can also advise you on whether the graphics would cost too much to print on labels.
The friendly, professional staff of Miles Label Company, Inc. will do everything possible to accommodate your label printing services needs. We handle everything from UL labels to continuous, piggyback and individual labels. To learn more about incorporating our label products and services in your business, please call 1-800-331-1897.
