The Process of Designing a Beer Label

So you make delicious beer? That’s great news, since there’s never been a better time for aspiring brewers to break into the market. Unfortunately, that also means there are thousands of other beer companies to compete with. Even if you make the greatest IPA or Imperial Stout anyone has ever tasted, it can be hard for you to build a following and grow your business unless you stand out from the countless other craft beers on the shelves. That’s why it’s important to spend some time designing a great label for your beer. Here’s a look at the beer label design process and some tips for creating an eye-catching label that put your beer into more hands.

Step 1: Do Your Research

The first step is to research what other breweries and distributors are doing in terms of beer label design. Take notes on the design elements of labels on very successful beers as well as beers that aren’t very popular. Knowing what’s working and not working will give you a good set of general design principles to get started with. Additionally, seeing what your competitors are doing will also help you avoid designing a beer label that blends in with other bottles on the shelf.

Step 2: Create Branding Guidelines

Before you put pen to paper yourself or hire a creative agency to design your beer’s logo and label, make sure you have ironclad branding guidelines for your product. Know the message you want your beer to convey and the type of beer drinkers who are most likely to buy and enjoy your brew. Clear branding guidelines will help you design a beer label that appeals to the right demographic and accurately conveys the theme and values of your brewery.

Step 4: Have Labels Professionally Printed

After designing multiple labels and going through multiple rounds of A/B testing to come up with the best design for your beer, you’ll need to find a printing company capable of producing high-quality labels designed specifically for beer bottles.

Miles Label has decades of experience printing beer labels ranging from the clean and simple to the intricately complex. Give our Tucson product labeling company a call at (800) 331-1897 to learn more about our beer label printing services.