Ways to Make Your Beverage Label Stand Out

People have to know about your product in order to buy it, and a flashy label may be just what you need to draw in some extra attention. It’s easy to make a lasting impression with your beverage label if you know what you’re doing, and if you don’t, you can always ask the experts for help. Use color psychology to your advantage, make sure your label is unique, and read on for more on the ways to make your beverage label stand out.

Use Color Psychology
Colors elicit emotional responses from people, even if only subconsciously. Red and orange hues tend to be somewhat aggressive and flashy, while blues and greens are more soothing. Think about what’s in the beverage you’re selling and how you want people to enjoy the experience, and use these colors to make your drink more attractive to your target audience.

Don’t Be a Copycat
Too many business make the mistake of jumping on trends and trying to imitate what works for other companies, but this is the exact opposite of what you should do if you’re trying to stand out. You can look at popular labels to see what it is about them that people like, but don’t try to replicate them. Instead, find out what it is that’s working for them and see how you can use those principles in your design in a completely different way.

Ask the Pros for Help
If you know how you want to represent your business but you’re not quite sure how to create the label design you have in mind, there’s no harm in talking to the professionals. You should use a professional label printer to create your beverage labels anyway, and the experts you work with can help you refine yours until it’s just right.

Your beverages will fly off the shelves with the right kind of label, so call Miles Label at (800) 331-1897 and nail down the perfect design. We’re happy to help you with beer and wine labels and product sticker design, so check out our website for more information.