Those of us who don’t experience normal color vision experience colorblindness. This makes it difficult to distinguish certain colors, which has implications for your product design. If you keep this in mind when designing your label, you should be able to make yours understandable. Read on and make sure colorblind people will be able to read your label.
Understanding Color Blindness
It helps to get an idea of what colorblind people see when you’re designing a label that everyone can easily understand. There are several different forms of color blindness, but the most common form deals with the colors red and green. Trichromats, which are people with normal color vision, see colors as combinations of red, blue, and green. Colorblind dichromats are missing one of these elements, so it’s more difficult to distinguish between colors.
Contrasting colors pop out from each other to normal trichromats, but they may blend together for dichromats. However, strategically placed blacks and whites make it easier to break the design down. You can create contrast in a way that colorblind people can understand by using patterns and colors together to differentiate different elements of the design. Steer clear of color combinations that are known to confuse colorblind people, like red and green or blue and purple.
There’s important information on your label that people will need to notice. Warning signs are usually red, but red is one of the most commonly confused colors for colorblind people. Use symbols in addition to color contrast to point out specifically important aspects of the label.
Your label needs to be legible to everyone who looks at it, so call the printing professionals at Miles Label at (800) 331-1897. Follow these tips to ensure that colorblind people can read your label, and visit our website to see what we bring to the table.